Infographics have long been used as a marketing tool and visual aid. But in recent years, they’ve got a bad reputation due to lots of infographics being poorly designed and researched.
Although you’ll find lots of examples online that are badly designed, infographics can still be a valuable tool. If you get it right, you can improve your SEO with these simple, shareable and evergreen assets. Read our 8 reasons why you should still use infographics in your marketing strategy.
1. They help break down complex information
Humans are not good at breaking down large chunks of information. Instead of writing a long blog post explaining statistics and interpreting graphs, why not just use the stats and graphs in an infographic?
If you show useful information in an exciting visual way, people are more likely to respond to it and share your content. That’s how you go viral. And if more people are seeing your content, you’ve got more chance of converting leads.
2. Infographics are evergreen
People respond better to visual information than text. Images get shared fives times more than text on Facebook, so it’s worth creating an infographic to present your evergreen content.
An infographic stays as a linkable resource that retains its relevancy and is more likely to get shares months after you originally published it. Compared to articles that are controversial or show surprising statistics, which may go viral if it reaches the right audience, infographics stay relevant for much longer.
3. You can recycle your infographic content
An infographic doesn’t just need to be a piece of standalone content. You can use the visual content and recycle it into a press release, white paper or guide – whatever other types of content work for you.
You could get 3 pieces of content out of just one piece of information.
4. They help build editorial links
If you regularly try to guest post, you will notice that webmasters are becoming more and more strict about linking to external sites. Adding an infographic gives you an excuse to link back to your site and still provide the reader with valuable information.
Include the infographic in your post and link back to your site. It should always be embedded naturally in your content, otherwise you could be penalised by Google for auto-embed links.
5. You’re more likely to get link credit
Create an excellent infographic with good stats and you could win link credits from journalists. Although you got the stats from somewhere else, as long as you’ve referenced them it’s not your fault if you are credited instead of the original source.
6. You don’t have to spend a fortune making them
If you’ve got an in-house graphic designer, then great – they can create a brilliant-looking infographic and all it will cost is their wages and the software. But even if you don’t have a graphic designer, you needn’t spend thousands of pounds on a design agency.
Find a freelance graphic designer that has a good portfolio of work and hire them to create your infographic. If you organise your own research, you could spend as little as £600 on an infographic.
7. You can use infographics for news-jacking
News-jacking is where you take news stories and turn them into a marketing opportunity for your brand or site. Infographics are great for this purpose as it gives something for editors to use when they report on the news.
8. You’ll have measurable results for you to present
Infographics provide you with measurable results such as:
- Backlinks
- Social shares
- Citations
- Traffic
That means you can present these easily to your clients and show them how well you are performing.
So there you have it. These 8 reasons show that infographics are still relevant for SEO and you should still build them into your marketing strategy.
