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7 Things to Make your CTA Buttons Convert


CTA buttons, or call to action buttons, are one of the most important things to get right when it comes to lead generation. If you want your landing page to convert, you’re going to need an effective CTA button to encourage visitors to submit their details.

But what is a CTA button and what are some of the best practices when it comes to choosing and making them? We’ve put together 7 tips to help you convert prospective customers into leads.

What is a Call to Action?

CTA buttonsA call to action, or CTA, is a button or link that you put on your website to drive potential customers to become leads. This button links to a landing page where the customer will fill out a form.

A CTA works as a connection between the normal content that the customer is interested in and a landing page with a more valuable offer on it that encourages the prospect to fill out the form.

The CTA button needs to use wording to attract the attention of the potential customer – contrary to popular belief, ‘Submit’ or ‘Next’ are not great terms to use on a button. They need to entice the customer, making them feel like they are missing out on something if they don’t fill out your form. Some popular examples include:

  • Start your free trial
  • Download now
  • Get free advice

So what else do you need to make your CTA buttons convert prospects into leads? Take a look at our advice.

1. Keep it brief

Don’t make your CTA button unnecessarily long. The best CTA buttons are a couple of words long, but always ensure they’re no more than 5 words long.

2. Make it compelling

The wording of the button is key. Ensure that the button stands out on the page and the copy compels your customers to click on your offer and fill out your form.

3. Make it action-orientated

CTA buttons are most effective when they start with a verb. ‘Get’, ‘Download’ or ‘Register’ are proven to work well.
CTA buttons

4. Ensure it’s easy to spot

The best CTA buttons are placed in a logical spot. For example, at the bottom of a form or at the end of some copy. It should flow nicely from the webpage text to the CTA button.

5. Contrast it from the rest of the page

You want to draw your prospects’ eyes to the CTA button, so choose a contrasting colour from the colour scheme of the webpage to make it stand out. Make sure it still fits in with the overall style of the page though, otherwise it will look untidy and unprofessional.

6. Make it big

There is a fine line between making your button stand out and making it too big. CTA buttons should be large enough that your prospects can see it from a distance, but not so big that it detracts their attention from the content on the page.

7. Ensure it’s clear

Your CTA button must be clear and easy to understand. Make sure that your potential customers know exactly what they will get if they click on your button.

CTA buttons are vital in converting prospects into leads. If you generate leads for home improvements and are looking for some extra income, click here to get in touch with our partnerships team.

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Emily Rivers

Emily Rivers is the Customer Experience Manager at Quotatis. She informs customers of the latest developments in a range of products so they can make the best choice for their homes and ensures they get the best out of our service.