Infographics are a great medium to display data in an interesting, visual way. But the best infographics around do more than just display data – they tell a story.
To create an infographic that will go viral, it needs to stand out from the rest of the mediocre ones that are out there. Take a look at 5 of the best infographics around and see what you can learn from them.
1. National Geographic – Our Dwindling Food Variety
This fantastic infographic from National Geographic is short but it gives you all the information you need. ‘Our Dwindling Food Variety’ shows how the different varieties of fruit and vegetables have been disappearing over the last 100 years. Showing the data in bars in the shape of a plant instead of a bar graph makes it much more visually satisfying.
2. Full Plate Living – How to Keep Fruits and Vegetables Fresh Longer
Full Plate Living have made this simple but easy-to-understand infographic to show where you should store different fruit and vegetables to keep them at their best. The different images showing where you should store each food are laid out simply so you can tell whether you should store them at room temperature, in the fridge when ripe or in the fridge from when you buy them. Try simple images on your infographics to show your information clearly.
3. VWO – The Anatomy of a Perfect Checkout Page
VWO have broken down the anatomy of a checkout page perfectly here. The arrows and screenshots break up the different elements into manageable parts that make it easy to follow and see exactly what you should be looking to do with a checkout page. It’s a colourful example that offers useful help and advice without being boring.
4. Wimdu – 10 Curious Customs from Dinner Tables Around the World
Wimdu’s infographic is one of the best infographics we’ve seen for ‘do vs. don’t’ opposites. This infographic explaining different dinner customers from around the world uses one tip per country which keeps the infographic from looking cluttered. You can try ‘do vs. don’t’ dichotomies for everything, and set each point out in a colourful and spacious way.
5. No Nonsense Insurance – How Music Affects your Driving
No Nonsense Insurance have still managed to create a great infographic despite being in a boring industry. How music affects our driving is a topic most drivers are interested in, and the colourful and fun graphic does well to put No Nonsense Insurance in the customer’s mind for when they next need to renew. The interesting facts will draw lots of readers in, purely No Nonsense presents them in such a great way.
The best infographics aren’t complicated. They’re the ones that present information well and use colour wisely. Take tips from all of these infographics to see how you can improve your lead generation just by adding this simple, sharable type of content.
Not sure if it’s worth still creating infographics? Take a look at our 8 reasons why they’re still an important part of your marketing strategy.
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