So you’re writing blogs to help generate leads for your campaign. But the most challenging part is to attract an audience that is engaged with your content.
We want to help you make the most of your blog posts and increase traffic to them so you can make a profit from your hard work.
Take a look at our top 5 essential tips for driving traffic to your blog posts.
1. Plan, plan, plan
It can be easy to want to jump straight in when you’ve got an idea to write about, but just take a couple of minutes to plan. Come up with a compelling headline that attracts people to read your post, then split the post into paragraphs and an introduction.
2. Make it easy to read
No one reads blog posts that are simply one long page of text. Add in subheadings (like we’ve done here) and make important parts of your sentences bold to keep your readers engaged. It also makes it much easier for people to scan and find the information they want.
3. Add high quality images
Images make your blog post more readable and will allow you to gain traffic from image search engines. Make sure you use high definition images, as the better quality your post is, the more traffic you should get.
4. Don’t forget to proofread
Proofreading is one of the most important parts of blogging but people often forget to do it. If someone clicks on your post and is instantly greeted with a typo or grammatical error, they’re more likely to exit the page without paying any attention to your content or calls to action.
Try reading your post from start to finish out loud. You’ll be surprised at how much of a difference it makes.
5. Use social media to your advantage
Discover where your audience is spending most of its time on the internet and leverage these social media channels. Whether it’s Facebook, Twitter, LinkedIn or a combination of all of them, share your posts across these channels. You may want to use some social media management tools to help you schedule in when you should share your posts.
Add in relevant hashtags so people interested in the topic you’re writing about will be able to search out your posts.
So now you’ve got some quick and simple tips that you can action right away on your next blog post. Good quality content is one of the best ways to generate traffic, and therefore to generate leads.
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